Lahaina Fire Recovery

West Maui Sports & Fishing Supply served West Maui for over 30 years selling fishing gear, marine supplies and diving gear. Sadly, on Aug 8, 2023 our store along with the majority of our town, was lost in the Lahaina fires.  We are rebuilding with an online store while we search for a new brick and mortar.  We look forward to seeing the faces of our Lahaina community as well as guests to Maui when the rebuild is complete.  In the meantime, we sincerely appreciate your support of our small business, town and island following this life changing experience. 

When you wear our clothing, you are supporting the rebuild of one of many Lahaina businesses trying to rise from the ashes.  Our shirt with the Ulua back is a depiction of a 102 lb mount that was the first thing you saw when you walked in the store. The WM formed from double hooks represents West Maui.  The measuring stick on the arm is the current Maui county fishing regulation guide, with pictures and names of each fish. The Ulua tail logo, has the scales artistically enhanced to depict the moon phases that Hawaiians use to fish by.  Lastly, the image of the West Maui Mountains was the view from the store looking up at the mountains, with the famous Lahainaluna 'L'.

Mahalo for supporting our small business and Imua Lahaina.

Take a Kid Fishing Tackle Set

This package is being sold exclusively by West Maui Sports and Fishing Supply and you won't be able to find anywhere else. 

Our tackle set comes with everything you need to go fishing. This box is equipped with top of the line lures made in Hawaii custom for Lahaina, Maui. T Purchase a box for yourself or purchase one for a Lahaina fisherman to be delivered with your custom message of support. Your purchase is helping our small business rise from the ashes and get back to serving our community through fishing.

The size and color combinations of the lures have been formulated by professional fisherman to be used anywhere. Even though our boxes and the lures are custom-made for Lahaina, they can be used in any waters around the world, including lakes, ponds, rivers, oceans, and anywhere you can fish.